I launched my first business bursting with mission and momentum - certain that grit and long hours would turn passion into profit.
But the harder I worked, the heavier it became: more clients, more chaos, more of me required to keep the wheels from wobbling off.
Eventually, I shut that business down.
It felt like failure - yet, if I’m honest, it was also relief. I’d poured in years of energy and stacks of cash and walked away exhausted and out of answers.
So I went back to corporate and climbed the Operations ladder all the way to COO.
There I learned a lesson no MBA class teaches:
Businesses don’t break because the owner lacks talent or drive.
They break because the operations were never built to support growth - or create time freedom.
Armed with that insight, I launched again - but this time, I built the company like a franchise: streamlined, documented, scalable.
Revenue rose, stress dropped, and the business ran without my fingerprints on every task.
Then life tested my convictions again - a heart attack.
That moment made one truth impossible to ignore: no success is worth your health, your peace, or your presence with the people you love.
It didn’t break me; it crystallized my calling.
Today, I guide high-performing women CEOs of $3M+ firms through the same redesign:
Because real leadership isn’t endless hustle; it’s elegant design.
When your business runs like the machine it was meant to be, you breathe again, scale again, live again - without being the glue that holds everything together.
I’ve lived the fear, the fatigue, and the “it’s-all-on-me” pressure -
and I found the way out.
Let’s build the version of your business that gives you your life back and grows stronger without you in the middle of every decision.
Credentials
* EOS Integrator * M.Sc. Financial Managerial Controls
* Clockwork Certified * Quickbooks Certified
Daily Principal
Hello@DailyPrincipal.com Austin, TX 78704
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