Privacy Policy

This Privacy Policy explains how Daily Principal (“we,” “us,” or “our”) collects, uses, and protects your personal information when you visit www.DailyPrincipal.com or use our services.

We believe in transparency and want you to understand exactly what we do with your information. If you have questions, contact us at hello@dailyprincipal.com.

What Information We Collect

Information You Give Us:

  • Contact details: Name, email address, phone number, mailing address
  • Account information: Username, password, preferences
  • Messages: Content you send through contact forms, comments, or customer service
  • Order information: Billing and shipping addresses, order history
  • Payment details: Processed securely through our payment processor—we don’t store your full credit card number

Information Collected Automatically:

  • Device and usage data: IP address, browser type, pages you visit, time spent on our site
  • Location: General location based on your IP address
  • Cookies: Small files stored on your device (see Cookie section below)

Why We Collect Your Information

We use your information to:

  • Deliver what you ordered: Process and fulfill your purchases, manage your account
  • Communicate with you: Answer questions, provide customer support, send order updates
  • Send marketing (with your permission): Newsletters, promotions, and updates you’ve opted into
  • Improve our site: Understand how people use our site and make it better
  • Stay secure: Prevent fraud and protect our systems
  • Meet legal requirements: Comply with tax laws and respond to legal requests

Legal basis: We process your data based on your consent (for marketing), to fulfill our contract with you (for orders), for our legitimate business interests (for analytics and security), and to comply with legal obligations.

How Long We Keep Your Information

  • Account data: Until you delete your account or 3 years of inactivity
  • Marketing lists: Until you unsubscribe or 3 years of no engagement
  • Order records: 7 years (required for tax/accounting)
  • Customer service: 3 years after your issue is resolved
  • Analytics: 26 months
  • Cookies: See cookie section below

Cookies and Tracking

We use cookies (small text files) to make our site work better and understand how people use it.

Types of Cookies:

Essential Cookies (always on):

  • Keep you logged in
  • Remember items in your cart
  • Keep the site secure

Analytics Cookies (optional):

Marketing Cookies (optional):

Managing Cookies: You can accept or reject optional cookies through the banner when you first visit our site, or change your browser settings to block cookies. Note that blocking cookies may affect how our site works.

To opt out of interest-based advertising across the web:

Third-Party Services We Use

We share your information with service providers who help us run our business:

  • Web hosting: GoDaddy – stores all website data
  • Email service: gmail – sends newsletters and marketing emails
  • Accounting/Payment software: QuickBooks – processes payments and manages invoicing
  • Analytics: Google Analytics – tracks website usage

All these services are contractually required to protect your data and only use it for the purposes we specify.

Your data may be processed in countries outside your own (including the United States). When transferring data from the EU, we use Standard Contractual Clauses and other safeguards approved by the European Commission.

Security

We protect your information using industry-standard security practices including encryption, secure servers, and limited access controls. However, no internet transmission is 100% secure, so we cannot guarantee absolute security.

If a data breach affects your information, we’ll notify you as required by law.

Your Rights

You have the following rights regarding your personal information:

  • Access: Request a copy of the data we have about you
  • Correction: Fix any incorrect information
  • Deletion: Ask us to delete your data (with some exceptions for legal obligations)
  • Opt-out: Unsubscribe from marketing emails anytime
  • Object: Stop us from using your data for certain purposes
  • Data portability: Get your data in a portable format (where applicable)

To exercise these rights: Email us at hello@dailyprincipal.com. We’ll respond within 30 days.

For EU/EEA residents: You can also file a complaint with your local data protection authority if you’re unhappy with how we handle your data.

For California residents: You have additional rights under the California Consumer Privacy Act (CCPA). See the California Privacy Rights section below.

Unsubscribe from Marketing

To stop receiving marketing emails:

  • Click “Unsubscribe” at the bottom of any email
  • Email us at hello@dailyprincipal.com
  • Adjust your account preferences

You’ll still receive important emails about your orders and account even if you unsubscribe from marketing.

Children’s Privacy

Our site is not intended for children under 16. We don’t knowingly collect information from children. If you’re a parent and believe your child has given us information, please contact us immediately and we’ll delete it.

California Privacy Rights

If you’re a California resident, you have these additional rights under the California Consumer Privacy Act (CCPA):

  • Right to Know: Request details about the personal information we’ve collected about you in the past 12 months, including categories of data, sources, business purposes, and third parties we share it with
  • Right to Delete: Request deletion of your personal information (subject to certain exceptions)
  • Right to Correct: Request correction of inaccurate information
  • Right to Opt-Out of Sale/Sharing: We do not sell your personal information for money. However, we may share information with advertising partners (like Facebook) for targeted advertising purposes, which California law may consider “sharing.” You can opt out of this sharing by:
    • Adjusting your cookie preferences through our cookie banner
    • Using the opt-out links in the Cookies section above
    • Emailing us at hello@dailyprincipal.com
  • Right to Non-Discrimination: We won’t discriminate against you for exercising your CCPA rights

How to exercise your California rights: Email us at hello@dailyprincipal.com with “California Privacy Request” in the subject line. We’ll verify your identity and respond within 45 days.

You may also authorize someone to make a request on your behalf by providing written permission.

Changes to This Policy

We may update this policy occasionally. If we make significant changes that reduce your privacy rights, we’ll notify you by email or a prominent notice on our site. The “Last Updated” date at the bottom shows when we last modified this policy.

Contact Us

For privacy questions or to exercise your rights:
Email: hello@dailyprincipal.com (preferred contact method)

Updated December 12, 2025