Legal Disclaimer

PLEASE READ THIS DOCUMENT CAREFULLY. This is a legally binding agreement. If you do not understand or agree with these terms, please do not use our website, purchase our programs, or utilize our services.

By accessing this website, purchasing our services, or using our programs, you acknowledge that you have read, understood, and agree to be bound by this disclaimer and all terms contained herein.


1. Nature of Services

The advice, information, and consulting provided on this website and through Daily Principal’s services are intended solely for business consulting, operational planning, and organizational purposes.

Our goal is to assist you in:

  • Improving business operations and clarity
  • Organizing business systems and processes
  • Developing business strategies
  • Supporting you through business transitions and challenges

However, our services do not constitute and should not be interpreted as professional legal advice, financial planning, tax advice, accounting services, mental health counseling, or any other licensed professional service.

We understand that business owners sometimes face personal challenges that affect their businesses. While we offer support and understanding during difficult times, we are business consultants, not therapists, counselors, or healthcare providers.


2. Not a Substitute for Professional Services

Legal Disclaimer

Daily Principal and its representatives are not attorneys or legal professionals. We do not:

  • Provide legal advice or legal opinions
  • Prepare legal documents (including contracts, operating agreements, employment agreements, or business formation documents)
  • Represent you in legal matters
  • Practice law in any jurisdiction

Nothing on this website or in our services should be construed as legal advice. Laws vary by state and jurisdiction. For legal matters including business formation, contracts, employment issues, intellectual property, or any other legal concerns, consult with a qualified licensed attorney in your jurisdiction.

Financial and Tax Disclaimer

Daily Principal and its representatives are not certified financial planners, investment advisors, accountants, CPAs, or tax professionals. We do not:

  • Provide specific investment recommendations
  • Offer tax preparation or tax advice
  • Prepare financial statements or tax returns
  • Make financial predictions or guarantees
  • Manage investments or financial accounts

Any information related to finances, budgeting, pricing strategies, or business finances is general in nature and for organizational purposes only. For personalized financial planning, investment advice, tax guidance, or accounting services, consult with qualified licensed financial advisors, CPAs, or tax professionals.

Mental Health and Personal Challenges

While we recognize that business owners may face personal challenges (health issues, family matters, stress) that impact their business, we are not licensed therapists, counselors, psychologists, or mental health professionals.

If you are experiencing mental health concerns, severe stress, anxiety, depression, or any personal crisis, please seek support from qualified licensed mental health professionals. We can support you in managing your business during difficult times, but we cannot and do not provide mental health treatment or counseling.

If you are experiencing a mental health emergency, call 988 (Suicide & Crisis Lifeline) or 911 immediately.


3. No Guarantees or Warranties of Results

Individual Results Vary

Your success using our business consulting services, programs, or information depends entirely on your own efforts, motivation, commitment, business circumstances, market conditions, and willingness to take action. We cannot and do not guarantee specific results, outcomes, business growth, revenue increases, profitability, or any other specific benefits.

Results will vary based on numerous factors including but not limited to:

  • Your industry and market conditions
  • Your experience and business acumen
  • Your current resources and capabilities
  • Your dedication to implementing recommendations
  • Economic factors and competition
  • External factors beyond anyone’s control

Testimonials and Endorsements

Any testimonials, case studies, examples, or success stories presented on this website represent individual experiences and outcomes that are not typical and are not guarantees of your results. These individuals may have unique circumstances, greater experience, more resources, better market conditions, or other advantages that contributed to their success.

The FTC requires us to disclose: Testimonials and endorsements shown on our website are not representative of typical results. Many people will achieve no results at all. Your results will vary and depend on many factors unique to you and your business.

No Earnings or Revenue Claims

We make no claims or guarantees about your potential earnings, revenue, profit, business success, or return on investment from our consulting services. Any income examples, revenue figures, or business results mentioned are for illustrative purposes only and should not be interpreted as promises or guarantees of your income potential or business performance.

Most businesses that purchase consulting services do not achieve the results described in testimonials or case studies. Success requires hard work, dedication, time, strategic execution, favorable market conditions, and often additional resources.

Past performance of other clients is not indicative of future results for your business.


4. Assumption of Risk

You understand and acknowledge that:

  • You are solely responsible for all business decisions and strategies you implement
  • You assume full responsibility for all risks, known and unknown, associated with using our coaching services or implementing our recommendations
  • You use our services and information voluntarily and at your own discretion
  • You are in the best position to evaluate your own business situation and make informed decisions
  • Business involves inherent risks including potential financial loss

By using our services, you acknowledge that you assume all risks associated with applying any principles, strategies, or recommendations we provide to your business.


5. Limitation of Liability

Release of Liability

To the fullest extent permitted by applicable law, you agree to release, indemnify, and hold harmless Daily Principal, its owner(s), employees, contractors, affiliates, and representatives from any and all liability, claims, demands, actions, damages, losses, costs, or expenses (including attorney fees) arising from:

  • Your use or misuse of this website, our services, or programs
  • Your reliance on any business advice or information provided
  • Your interpretation or application of any guidance or recommendations
  • Any business decisions you make based on our consulting or information
  • Any financial losses or business failures
  • Any interactions with other users, clients, or third parties through our services

Disclaimer of Damages

IN NO EVENT SHALL DAILY PRINCIPAL OR ITS REPRESENTATIVES BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES resulting from:

  • Your use or inability to use this website or our services
  • Any consulting advice, information, content, or materials provided
  • Errors, mistakes, or inaccuracies in content or advice
  • Any business interruptions, lost profits, or lost revenue
  • Any financial losses or business failures
  • Unauthorized access to your data or information
  • Any other matter relating to our services

This limitation applies even if we have been advised of the possibility of such damages and regardless of the legal theory (contract, tort, negligence, strict liability, or otherwise).

Maximum Liability

Our total aggregate liability to you for any claims arising from or related to our services shall not exceed the total amount you paid to Daily Principal for services in the twelve (12) months preceding the claim, or $100, whichever is less.

Some jurisdictions do not allow the exclusion or limitation of certain warranties or damages. If the laws in your jurisdiction prohibit these limitations, some or all of the above limitations may not apply to you, and you may have additional rights.


6. No Warranties

WE MAKE NO REPRESENTATIONS OR WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, REGARDING:

  • The operation, availability, or functionality of this website
  • The accuracy, completeness, or reliability of any business advice, information, content, or materials
  • The quality, suitability, or effectiveness of our programs or consulting services
  • The business results you may or may not achieve

TO THE FULLEST EXTENT PERMISSIBLE BY LAW, WE DISCLAIM ALL WARRANTIES, INCLUDING:

  • Implied warranties of merchantability
  • Implied warranties of fitness for a particular purpose
  • Warranties of non-infringement
  • Warranties that our services will meet your requirements
  • Warranties that our website will be uninterrupted, secure, or error-free

This website and all content, programs, and consulting services are provided “AS IS” and “AS AVAILABLE” without any warranties of any kind.


7. Third-Party Links and Services

Our website may contain links to third-party websites, resources, products, or services that are not owned or controlled by Daily Principal. We provide these links for your convenience only.

We have no control over and assume no responsibility for:

  • The content, privacy policies, or practices of third-party websites
  • The accuracy or reliability of third-party information
  • Any products or services offered by third parties
  • Any transactions you enter into with third parties

Your interactions with third-party websites are solely between you and the third party. We encourage you to review the terms and privacy policies of any third-party sites you visit.

Affiliate Disclosure

In compliance with FTC guidelines: This website may contain affiliate links to products or services. If you purchase through these links, we may receive a commission at no additional cost to you. We only recommend products or services we believe may benefit business owners, but we cannot guarantee their quality or suitability for your specific needs.

Our affiliate relationships do not influence our editorial content or consulting recommendations. All opinions expressed are our own. You should conduct your own research before making any purchase decisions.


8. Intellectual Property and Copyright

Our Content is Protected

All content on this website, including but not limited to text, graphics, logos, images, videos, audio, software, programs, worksheets, templates, frameworks, and materials, is the property of Daily Principal and is protected by United States and international copyright, trademark, and other intellectual property laws.

Limited License

We grant you a limited, non-exclusive, non-transferable, revocable license to access and use our website and materials solely for your personal business use in connection with consulting services you have purchased.

Prohibited Uses

You may NOT:

  • Copy, reproduce, distribute, or publicly display our content without written permission
  • Modify, create derivative works, or reverse engineer our materials
  • Sell, license, or commercialize our content, programs, or consulting frameworks
  • Remove copyright notices or proprietary markings
  • Share login credentials, programs, or course materials with others
  • Use our content to train, consult, or coach others without authorization
  • Use our content for any commercial purpose beyond your own business

Violation of these terms may result in immediate termination of your access and legal action.

If you wish to use our content beyond personal business use, contact us for written permission at hello@dailyprincipal.com.


9. User Conduct and Responsibilities

By using our services, you agree to:

  • Provide accurate and complete information about your business
  • Maintain the confidentiality of any account credentials
  • Use our services in a lawful and respectful manner
  • Not engage in any activity that disrupts or interferes with our services
  • Not use our services for any illegal or unauthorized purpose
  • Not harass, abuse, or harm others through our services
  • Take responsibility for all activities under your account
  • Respect the confidentiality of other consulting clients

We reserve the right to suspend or terminate your access to our services at any time, with or without notice, for any violation of these terms or for any other reason at our sole discretion.


10. Refund and Cancellation Policy

Please refer to our separate Refund & Cancellation Policy for details regarding refunds, cancellations, and payment terms.

All sales are subject to the terms outlined in our Refund Policy, which is incorporated into this disclaimer by reference.


11. Privacy and Data

Your use of this website and our services is also governed by our Privacy Policy, which describes how we collect, use, and protect your personal information.

By using our services, you consent to the collection and use of your information as described in our Privacy Policy.


12. Confidentiality

We respect the confidential nature of your business information. Any business information, strategies, financials, or proprietary details you share with us during consulting will be kept confidential and not shared with third parties, except:

  • As required by law
  • With your explicit written permission
  • When necessary to provide services you’ve requested (e.g., if we refer you to a specialist)

However, we may use anonymized, de-identified case studies or examples for marketing purposes, provided they cannot be traced back to you or your specific business.


13. Changes and Updates to This Disclaimer

We reserve the right to modify, update, or change this disclaimer at any time. Changes will be effective immediately upon posting to this website, with the “Last Updated” date revised accordingly.

Material changes that affect your rights will be communicated by:

  • Prominent notice on our website
  • Email notification to the address associated with your account (if applicable)

Your continued use of our website or services after changes are posted constitutes your acceptance of the updated terms. We encourage you to review this disclaimer periodically.

If you do not agree to any changes, you must discontinue use of our services immediately.


14. Electronic Acceptance and Agreement

By:

  • Accessing or using this website
  • Purchasing any of our consulting programs or services
  • Clicking “I Agree,” “I Accept,” or similar buttons
  • Submitting forms or making payments
  • Participating in our consulting programs

You acknowledge that you have read, understood, and agree to be bound by this disclaimer and all terms contained herein. This constitutes a legally binding electronic agreement between you and Daily Principal.


15. Dispute Resolution and Governing Law

Governing Law

This disclaimer and your use of our services shall be governed by and construed in accordance with the laws of the State of Texas, without regard to its conflict of law provisions.

Jurisdiction and Venue

You agree that any legal action or proceeding arising from or related to this disclaimer or our services shall be brought exclusively in the state or federal courts located in Travix County, Texas. You consent to the personal jurisdiction of these courts and waive any objection to venue.

Informal Resolution

Before filing any legal claim, you agree to first attempt to resolve any disputes informally by contacting us at hello@dailyprincipal.com. We will attempt to resolve the matter through good faith negotiations for at least 30 days.


16. Severability

If any provision of this disclaimer is found to be unlawful, void, or unenforceable by a court of competent jurisdiction, that provision shall be severed from this disclaimer and the remaining provisions shall remain in full force and effect.


17. Entire Agreement

This disclaimer, together with our Privacy Policy, Refund Policy, and any other terms incorporated by reference, constitutes the entire agreement between you and Daily Principal regarding your use of our website and consulting services.

This disclaimer supersedes all prior or contemporaneous communications, agreements, or understandings, whether oral or written, regarding the subject matter herein.


18. Waiver

Our failure to enforce any right or provision of this disclaimer shall not constitute a waiver of such right or provision. Any waiver of any provision shall be effective only if in writing and signed by Daily Principal.


19. Contact Information

If you have questions about this disclaimer or our terms, please contact us:

Email: hello@dailyprincipal.com


20. Virtual Consulting Services

Our consulting services are provided virtually via video call, phone, email, and online platforms. By participating in virtual consulting, you acknowledge:

  • Virtual services have inherent limitations compared to in-person interactions
  • You are responsible for ensuring a private, confidential environment for consulting sessions
  • Technology may occasionally fail or be interrupted
  • Daily Principal is not responsible for technical issues beyond our control (internet outages, platform failures, etc.)
  • You have a reliable internet connection and appropriate technology to participate
  • Recording of consulting sessions requires mutual written consent

BY USING THIS WEBSITE OR OUR CONSULTING SERVICES, YOU ACKNOWLEDGE THAT YOU HAVE READ THIS ENTIRE DISCLAIMER, UNDERSTAND IT, AND AGREE TO BE BOUND BY ITS TERMS.

Last Updated: 12/12/2025